Emerging Europe Investment Promotion Report 2022

In 2022, sustainable investment and the war in Ukraine have been the focus of Emerging Europe’s debates about the region’s future within the Future of Emerging Europe framework.

As a part of that programme, launched in 2018, Emerging Europe has been researching how the region’s 23 national investment promotion agencies communicate their value proposition — and how they use their digital channels to draw investors’ attention to various business opportunities in the region’s key sectors.

In 2022, apart from the ranking itself, we have looked at digital transformation and the automation of an investment promotion agency’s operations, sustainable investment and social media diplomacy.

Our goal has remained the same for the past five years — to highlight best practice and encourage IPAs to learn from one another and improve their communications and the quality of their service.

Inside:

• Foreword
• Creating an ecosystem that works for all: FDI in emerging Europe
• Case Study: Estonia
• The Investment Promotion Agency Ranking
• Foreign direct investment statistics
• Social Media Diplomacy: Ukraine leads emerging Europe in making the most of Twitter
• Methodology
• References and sources
• Acknowledgements