Key Sections and Insights: 

Foreword

• Sets the context for post-pandemic travel and the shift toward sustainability, experiential travel, and local impact. 
   

Boarding

• Examines the personalisation of travel, the impact of global events like the pandemic and the war in Ukraine, and the need to move beyond romanticising traditional travel tropes. Travel Competitiveness Index
• A detailed ranking of 23 countries in Central and Eastern Europe, the Baltics, and the Caucasus, evaluating international openness, economic impact, and tourism infrastructure. 
• Highlights Poland as the top performer, followed by Hungary and Croatia, with subcategories assessing resilience to COVID-19, digital infrastructure, and natural attractions. 
   

Regional Analysis

• Explores four subregions: Central Europe, Eastern Europe, North East Europe (Baltic states), and South East Europe (Western Balkans), focusing on tourism trends from 2015 to 2020. 

Destinations

• Focuses on key tourist destinations across regions, offering insights into emerging hotspots, cultural landmarks, and untapped potential for niche tourism, such as eco-tourism and adventure travel. 
   

Sustainability in Focus

• Explores the role of policy, infrastructure, and innovation in making travel more sustainable. 
• Includes recommendations for integrating sustainability practices into tourism strategies and aligning with global climate goals. 
   

Formalities

• Methodology and references section detailing how the index and analysis were constructed. 

This report is an essential guide for stakeholders in the travel and tourism sector, providing strategic insights into sustainability trends, regional competitiveness, and opportunities for innovation in travel.