IT IS HARD TO STAND OUT ONLINE
Building your organisation's brand and strengthening your thought leadership is not an easy task. Different research studies have shown that branding-building and thought leadership content have an undeniable impact on the customer journey.
Studies show that thought leadership impacts each stage of the customer journey, and thus the buying process. Yet, 75% of B2B marketers struggle to produce enough quality content and 49% find it hard to produce impactful and engaging content.
It's not only about brand awareness, but also about customer engagement and loyalty — and that's where thought leadership comes in. As opposed to pure sales promotion, it will position you as an expert in your industry and generate higher levels of engagement and conversion.
Now, impact and loyalty can only be reached over time, making it important to keep the conversation with your audience fresh, constant, and relevant.
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