IT IS HARD TO STAND OUT ONLINE
Building your organisation's brand and strengthening your thought leadership is not an easy task. Different research studies have shown that branding-building and thought leadership content have an undeniable impact on the customer journey.
Studies show that thought leadership impacts each stage of the customer journey, and thus the buying process. Yet, 75% of B2B marketers struggle to produce enough quality content and 49% find it hard to produce impactful and engaging content.
It's not only about brand awareness, but also about customer engagement and loyalty — and that's where thought leadership comes in. As opposed to pure sales promotion, it will position you as an expert in your industry and generate higher levels of engagement and conversion.
Now, impact and loyalty can only be reached over time, making it important to keep the conversation with your audience fresh, constant, and relevant.
A market leader
Emerging Europe is the world’s most prominent news site dedicated to covering the region’s business and investment landscape.
Reaching the right audience
Every year, more than 2.5 million professionals rely on our content to make more informed business decisions.
Outlets from across the world regularly use our site as a source for their own stories.
Putting your clients
in the spotlight
Our clients feature on the first page of Google's search results
in a matter of days.